Sony Mobile plans to move away from India, China and the US

Sony Mobile has shared a few interesting observations on its regional sales performance and forecasts all leading up to a decision to "defocus" on certain markets, including India, USA, China and Brazil. This is mostly due to the fact that Sony expects FY15-17 CAGR smartphone growth in India, China, Brazil and Indonesia to be just 0.3%, compared to last year's estimate of +8.1%.

The company's focus will most-likely be shifted towards East Asia (including Japan), the Middle East and Europe.So if you are a Xperia fan from one of the regions that Sony plans to ‘defocus’ on.

However, what hasn’t been made clear up until now is that Sony Mobile also has a regional strategy. Sony did say previously that it was refocusing on certain geographies, but never made it clear exactly which regions it would target. Sony has now confirmed that it expects to defocus on select regions – it explicitly says it expects its businesses in India, USA, China and Brazil to shrink
 .
Sony's reason behind this seems to be that only about 10 major players have offers in this segment, compared to many time more in the mid and lower-end segments. However, this will also necessitate some extra effort to deliver better price to performance ratios, for future Sony handsets to stand a fighting chance.

source|via